nº 16 — A reproduction: what El Lissitzkzy wants. Author: James Langdon
nº 17 — An acronym: ACAB. Authors: Ariane Bosshard, Jérôme Dupeyrat, Olivier Huz and Julie Martin
nº 18 — A studio visit: the studio of Ines Cox. Authors: Manon Bruet and Julia Andréone
nº 19 — A history: graphic designer-publishers. Author: Thierry Chancogne
nº 20 — • SPECIAL ISSUE • “Art posters”: The question of the “poster artist”. Authors: Thierry Chancogne, Jérôme Dupeyrat, Mathias Augustyniak
nº 21 — A ski resort: Pierre Faucheux and Les Arcs. From the space to the sign. Author: Catherine Guiral
nº 22 — An original: Laurent Benner’s catalogues for the most beautiful Swiss books. Authors: James Langdon & Andrian Samson
nº 23 — A portrait: The Matser approving of his own work. Author: Ziga Testen
nº 24 — A theater identity: The Schauspielhaus by Cornel Windlin. Authors: Étienne Hervy and Thierry Chancogne
nº 25 — Exhibition views: Jonathan Monk. Author: Remi Parcollet
nº 26 — Production process: Print on Demand. Author: Manon Bruet
nº 27 — Rhizomes of London: Archigram and mental images of the city. Sonia de Puineuf

nº 28 — The conference: a format. Authors: Manon Bruet, Area Of Work
nº 29 — Girls, the Troopers of Dance. Aestheticization of Politics and Manipulation of Entertainment. Author: Alexandra Midal
nº 30 — Types of types: the typographic specimen by Lineto. Author: Olivier Lebrun

In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the company’s design as a whole, from products to communication right up to the architecture of the buildings.

Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the “IBM Graphic Design Program”.

The series of IBM logotypes created by Paul Rand culminated in 1972 in a drawn version made up of layered strips, making the company’s initials instantly recognisable all over the world. This iconic logo, composed of 8 bars, continues to be used today.

Between the sixties and the eighties a significant group of graphic rules and uses was documented and regularly updated in a folder that was organised into sections. Inside we can find the instructions that allow us to reproduce the logotype, graphic and typographic rules, designs for internal and external documents, signage and architectural applications. This document allows one to work with the company’s graphic signs in coherence and efficient discussion with other trades. Today this folder is an iconic, rare and little documented object and it seems important to us to render it accessible and distributable, to Graphic designers, students and anyone interested in the adventure undertaken by this emblematic company.

Considering the many updates that were made to graphic design standards and norms, the different folders of the IBM norm that we consulted often differed greatly in terms of their content.

The successive documents from the folder and their developments will be published and reproduced so as to offer the widest possible vision of the work accomplished over a period of more than twenty years. This work will be done in collaboration with the archive team from IBM New York, and the Kandinsky Library of the Georges Pompidou Centre in Paris.

The project is being undertaken with the approval of the legal successors of Paul Rand and IBM itself.