Frédéric Bruly Bouabré (1923-2014) is an Ivorian artist, poet, “re-searcher”, creator and inventor of the Bété syllabary. In 1989, he was thrust to the front of the international artistic scene during the Magiciens de la terre exhibition (May 18 – August 14, 1989, Centre Georges Pompidou, Grande Halle de La Villette, Paris). Introduced alongside a hundred other artists from all over the world, he would subsequently become world famous for his drawings on maps enhanced with colored pencil.
But in May of that year, Bruly Bouabré still cherished quite a different dream: that of becoming a writer. As he was getting ready to fly to Paris, leaving African soil for the first time, the poet was commissioned by his friends Odile and Georges Courrèges (then director of the French Cultural Center of Abidjan) to write the story of his trip. This is how, a few weeks after his return, Frédéric Bruly Bouabré would submit his “report” of 325 handwritten pages produced in “33 days”, in which he gleefully recounts his journey – at times punctuated by insignificant events  – while questioning the place of Man in Western society.
Until now, this tale of “a blind man in Paris,” as he first was to call it, had remained unpublished. The text – of pleasing findings and enchanting language – is that of an observer seeking to understand a changing world, with his own culture as a starting point. Imbued with such freedom and desire for identification and documentation, which characterize the work of this encyclopedic creator, the book is a very unique testimony to a milestone in the history of contemporary art.
Initiated by Odile and Georges Courrèges, who provided publishers with a copy of the manuscript entrusted to them by the artist, the project for this publication was also made possible thanks to André Magnin, who provided the original manuscript.

Foreword by Jean-Hubert Martin

Stud compiles photographs that Aurélie Jacquet and Aurélien Mole shot while they were students at the French National School of Photography, respectively between 2012-2015 and 2000-2003. The images they chose from one another’s archives are staged by Syndicat. Alan Eglinton, a former student from the same school, conducts an interview with Nick Waplington. It sheds light on the notion of the retrospective gaze, which this book might be about. Unless the pictures we’re dealing with here are the kind one takes when learning photography? The publication is composed of 11 booklets of 16 pages. 10 of these booklets are chosen and assembled randomly, making each of the 300 copies unique.

Authors: Aurélien Mole, Aurélie Jacquet, Alan Eglinton, Nick Wapplington, Syndicat

In 1956 the designer Eliot Noyes was employed by the Director of IBM to rethink the company’s design as a whole, from products to communication right up to the architecture of the buildings.

Graphic Designer Paul Rand was invited to define all of the graphic documents used in the company. Thus began one of the most memorable graphic design projects of the 20th century, at the heart of the “IBM Graphic Design Program”.

The series of IBM logotypes created by Paul Rand culminated in 1972 in a drawn version made up of layered strips, making the company’s initials instantly recognisable all over the world. This iconic logo, composed of 8 bars, continues to be used today.

Between the sixties and the eighties a significant group of graphic rules and uses was documented and regularly updated in a folder that was organised into sections. Inside we can find the instructions that allow us to reproduce the logotype, graphic and typographic rules, designs for internal and external documents, signage and architectural applications. This document allows one to work with the company’s graphic signs in coherence and efficient discussion with other trades. Today this folder is an iconic, rare and little documented object and it seems important to us to render it accessible and distributable, to Graphic designers, students and anyone interested in the adventure undertaken by this emblematic company.

Considering the many updates that were made to graphic design standards and norms, the different folders of the IBM norm that we consulted often differed greatly in terms of their content.

The successive documents from the folder and their developments will be published and reproduced so as to offer the widest possible vision of the work accomplished over a period of more than twenty years. This work will be done in collaboration with the archive team from IBM New York, and the Kandinsky Library of the Georges Pompidou Centre in Paris.

The project is being undertaken with the approval of the legal successors of Paul Rand and IBM itself.