En 2008, le graphiste anglais James Goggin m\u00e8ne un workshop de deux jours avec les \u00e9tudiant\u00b7e\u00b7s en design \u00e0 la Hochschule Darmstadt, en Allemagne. L\u2019objet qui en r\u00e9sulte prend tour \u00e0 tour les allures d\u2019un album photos, d\u2019un sp\u00e9cimen typographique et d\u2019un nuancier. Sur la couverture, la phrase \u00ab\u00a0Dear Lulu, Please try and print these line, colour, pattern, format, texture and typography tests for us<\/i>\u00a0\u00bb constitue une adresse claire \u00e0 la plateforme d\u2019impression en ligne que ce livre se propose d\u2019\u00e9prouver.<\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Dix ans plus tard, l\u2019offre s\u2019est diversifi\u00e9e et le succ\u00e8s de telles plateformes est ind\u00e9niable \u2013 le ph\u00e9nom\u00e8ne s\u2019est d\u2019ailleurs \u00e9tendu bien au-del\u00e0 du champ de l\u2019\u00e9dition. Alors que certains d\u00e9plorent une concurrence d\u00e9loyale faite aux imprimeurs, d\u2019autres, professionnels ou amateurs, y voient une libert\u00e9 inou\u00efe de pouvoir imprimer et diffuser \u00e0 faible co\u00fbt des objets plut\u00f4t bien finis.<\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Au sein de ces syst\u00e8mes de production, les possibilit\u00e9s sont multiples mais restent limit\u00e9es, et cela pose \u00e9videmment la question de la standardisation possible des formes et des formats. N\u00e9anmoins, avec le Print On Demand, il semble que l\u2019enjeu ne r\u00e9side plus tellement dans la mat\u00e9rialit\u00e9 d\u2019un objet (le choix d\u2019un format, d\u2019un papier ou d\u2019un fa\u00e7onnage particulier) mais plut\u00f4t dans l\u2019existence m\u00eame de cet objet, en dehors des circuits de production et de diffusion habituels.<\/p>\n","protected":false},"excerpt":{"rendered":"
Auteure: Manon Bruet
\n20 pages,\u00a021 \u00d7 29,7 cm, CMJN
\n4 novembre 2020
\nisbn 979-10-95991-17-5
\nissn 2558-2062<\/p>\n","protected":false},"featured_media":17127,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3849],"product_tag":[4267,4297,4298,4299,4300,4301,4302,4303,4304,4305,4306,4307,4308,4309,4310,4311,3984,4312,4272,4057,4273,4313,4314,4201,4315,4316,4317,4202,4318,4292,4319,1765,4205,4206,4320,4321,4322,4323,4324],"contributor":[47],"season":[34],"subject":[3899,4208,3901,3915,4191,4277,4325,3917,3918,3904,3920,3219],"collection":[],"artist":[4296,4295,3813,3821,4265,3811],"limited_edition":[],"class_list":{"0":"post-17529","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-revue-faire-fr","7":"product_tag-abake-fr-2","8":"product_tag-alexandru-balgiu-fr-2","9":"product_tag-darmstadt-university-fr-2","10":"product_tag-dear-blurb-fr-2","11":"product_tag-dear-bod-fr-2","12":"product_tag-dear-kolofon-fr-2","13":"product_tag-dear-lulu-fr-2","14":"product_tag-eilie-mathieu-fr-2","15":"product_tag-elena-baranowski-fr-2","16":"product_tag-experimentation-fr-2","17":"product_tag-farben-on-demand-fr","18":"product_tag-giulia-ciliberto-fr-2","19":"product_tag-james-goggin-fr-2","20":"product_tag-juliette-patissier-fr-2","21":"product_tag-lynn-harris-fr-2","22":"product_tag-marietta-eugster-fr-2","23":"product_tag-maximage-fr-2","24":"product_tag-newspaper-club-fr-2","25":"product_tag-officeabc-fr-2","26":"product_tag-ok-rm-fr-2","27":"product_tag-olivier-lebrun-fr-2","28":"product_tag-online-printers-fr","29":"product_tag-online-printing-fr","30":"product_tag-pedagogy-fr","31":"product_tag-pixartprinting-fr-2","32":"product_tag-print-on-demand-fr","33":"product_tag-print24-fr-2","34":"product_tag-printing-fr","35":"product_tag-process-fr","36":"product_tag-self-publishing-fr-2","37":"product_tag-silvio-lorusso-fr-2","38":"product_tag-syndicat-fr","39":"product_tag-technical-process-fr","40":"product_tag-technology-fr","41":"product_tag-toyotism-fr","42":"product_tag-vistaprint-fr-2","43":"product_tag-work-organization-fr","44":"product_tag-workshop-fr-2","45":"product_tag-xerox-fr-2","46":"contributor-manon-bruet","47":"season-34","48":"subject-book-fr","49":"subject-color-fr","50":"subject-graphic-design-fr","51":"subject-offset-printing-fr","52":"subject-paper-fr","53":"subject-pedagogy-fr","54":"subject-print-on-demand-fr","55":"subject-printed-matter-fr","56":"subject-process-fr","57":"subject-publishing-fr","58":"subject-website-fr","59":"subject-workshop-fr","60":"artist-elena-baranowski","61":"artist-james-goggin","62":"artist-marietta-eugster","63":"artist-maximage","64":"artist-officeabc","65":"artist-olivier-lebrun","67":"first","68":"instock","69":"featured","70":"shipping-taxable","71":"purchasable","72":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product\/17529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/comments?post=17529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media\/17127"}],"wp:attachment":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media?parent=17529"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_brand?post=17529"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_cat?post=17529"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_tag?post=17529"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/contributor?post=17529"},{"taxonomy":"season","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/season?post=17529"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/subject?post=17529"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/collection?post=17529"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/artist?post=17529"},{"taxonomy":"limited_edition","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/limited_edition?post=17529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}