{"id":17525,"date":"2021-08-24T13:53:21","date_gmt":"2021-08-24T11:53:21","guid":{"rendered":"https:\/\/e-m-p-i-r-e.eu\/produit\/n30-types-of-types-the-typographic-specimen-by-lineto-author-olivier-lebrun\/"},"modified":"2026-02-10T09:30:17","modified_gmt":"2026-02-10T08:30:17","slug":"n30-types-of-types-the-typographic-specimen-by-lineto-author-olivier-lebrun","status":"publish","type":"product","link":"https:\/\/e-m-p-i-r-e.eu\/fr\/produit\/n30-types-of-types-the-typographic-specimen-by-lineto-author-olivier-lebrun\/","title":{"rendered":"n\u00b030 \u2014 Donner corps : le specimen typographique chez Lineto. Auteur: Olivier Lebrun"},"content":{"rendered":"<div class=\"\">Le Specimen chez <a href=\"https:\/\/lineto.com\/\" target=\"_blank\" rel=\"noopener\">Lineto<\/a>\u00a0joue des formes et des formats pour promouvoir les caract\u00e8res typographiques de la fonderie : livres, posters, enveloppes, d\u00e9pliants, caract\u00e8res transfert, annonces presses, clips vid\u00e9os mais aussi structures gonflables et bootlegs de logotypes. Lorsque Reala publie la LL Biff en 2000, le specimen utilise la culture graffiti et ses modes de mise en circulation, proposant une double r\u00e9f\u00e9rence : \u00ab Medium is the message \u00bb*, \u00ab Style is the message \u00bb**. La citation chez Lineto est une forme qui permet de diffuser le catalogue typographique en empruntant \u00e0 divers champs culturels : \u00ab Ignorance of your own culture is not considered cool ! \u00bb***<\/div>\n<p>&nbsp;<\/p>\n<p><span class=\"serif\">* \u2014 Marshall McLuhan, Understanding Media: The Extensions of Man, 1964<\/span><\/p>\n<p><span class=\"serif\">** \u2014 Tony Silver et Henri Chalfant, Style Wars, 1983<\/span><\/p>\n<p><span class=\"serif\">*** \u2014 Annonce presse Lineto parue dans Dot Dot Dot #16, 2008 citant The Residents, Duck Stab Poster, 1978<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div>Auteur : Olivier Lebrun<br \/>\nNum\u00e9ro Sp\u00e9cial : 68 pages, 21 \u00d7 29,7 cm, CMJN + 1PMS en couverture<br \/>\n03 mars 2021<\/div>\n<div>isbn 979-10-95991-18-2<br \/>\nissn 2558-2062<\/div>\n","protected":false},"featured_media":17089,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3849],"product_tag":[4107,4225,3982,4019,4226,3865,4227,3866,4228,4229,4230,4231,4232,4233,4234,3874,4235,4205,4207,4121,3878,4236,4030],"contributor":[147],"season":[34],"subject":[3200,3114,3899,3133,3901,3902,3136,3843,3245,3919,3882,3920],"collection":[],"artist":[3819,3815,3841],"limited_edition":[],"class_list":{"0":"post-17525","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-revue-faire-fr","7":"product_tag-advertising-fr","8":"product_tag-claudia-rothlisberger-fr-2","9":"product_tag-cornel-windlin-fr-2","10":"product_tag-dot-dot-dot-fr-2","11":"product_tag-hans-rudolf-lutz-fr-2","12":"product_tag-julia-born-fr-2","13":"product_tag-jurg-lehni-fr-2","14":"product_tag-laurenz-brunner-fr-2","15":"product_tag-letraset-fr-2","16":"product_tag-lineto-fr-2","17":"product_tag-mockument-fr-2","18":"product_tag-norm-fr-2","19":"product_tag-rafael-koch-fr-2","20":"product_tag-ray-gun-fr-2","21":"product_tag-reala-fr-2","22":"product_tag-specimen-fr-2","23":"product_tag-stephan-muller-fr-2","24":"product_tag-technical-process-fr","25":"product_tag-tools-fr","26":"product_tag-type-design-fr","27":"product_tag-typography-fr","28":"product_tag-urs-lehni-fr-2","29":"product_tag-website-fr","30":"contributor-olivier-lebrun","31":"season-34","32":"subject-appropriation-fr","33":"subject-archive-fr","34":"subject-book-fr","35":"subject-communication-fr","36":"subject-graphic-design-fr","37":"subject-identity-fr","38":"subject-logo-fr","39":"subject-publicite-fr","40":"subject-specimen-fr","41":"subject-tools-fr","42":"subject-typography-fr","43":"subject-website-fr","44":"artist-cornel-windlin","45":"artist-laurenz-brunner","46":"artist-norm","48":"first","49":"outofstock","50":"featured","51":"shipping-taxable","52":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product\/17525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/comments?post=17525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media\/17089"}],"wp:attachment":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media?parent=17525"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_brand?post=17525"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_cat?post=17525"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_tag?post=17525"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/contributor?post=17525"},{"taxonomy":"season","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/season?post=17525"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/subject?post=17525"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/collection?post=17525"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/artist?post=17525"},{"taxonomy":"limited_edition","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/limited_edition?post=17525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}