{"id":17420,"date":"2021-08-24T15:02:26","date_gmt":"2021-08-24T13:02:26","guid":{"rendered":"https:\/\/e-m-p-i-r-e.eu\/produit\/n04-a-communication-invitation-cards-by-the-artist-stanley-brouwn-author-celine-chazalviel\/"},"modified":"2026-02-09T22:02:55","modified_gmt":"2026-02-09T21:02:55","slug":"n04-a-communication-invitation-cards-by-the-artist-stanley-brouwn-author-celine-chazalviel","status":"publish","type":"product","link":"https:\/\/e-m-p-i-r-e.eu\/fr\/produit\/n04-a-communication-invitation-cards-by-the-artist-stanley-brouwn-author-celine-chazalviel\/","title":{"rendered":"n\u00b004 \u2014 Une communication\u202f: Cartons d\u2019invitation de l\u2019artiste Stanley Brouwn. Auteure\u202f: C\u00e9line Chazalviel"},"content":{"rendered":"<p>Si l\u2019on peut pr\u00eater \u00e0 Stanley Brouwn une volont\u00e9 de dissocier sa production artistique de sa personne et de r\u00e9v\u00e9ler des alt\u00e9rit\u00e9s par la maitrise de son image et de celle de son travail, on peut aussi deviner une intention de focaliser l\u2019attention du public sur ses expositions. Derri\u00e8re les normes mises en place pour la communication relative \u00e0 ses expositions, l\u2019usage exclusif de minuscules et de l\u2019helvetica, le refus de reproduire des images de son travail, de produire (ou de laisser produire) un commentaire \u00e9crit au sujet de ce m\u00eame travail, d\u2019appara\u00eetre dans un contexte de vernissage ou encore de r\u00e9pondre \u00e0 une interview, l\u2019artiste construit son identit\u00e9 par ellipses. Depuis sa premi\u00e8re participation \u00e0 la Dokumenta 5 (1972), les r\u00e9cits li\u00e9s \u00e0 cette attitude tracent les contours d\u2019une posture artistique qui d\u00e9passe le cas particulier. L\u2019exemple des cartons d\u2019invitation de ses expositions personnelles en est symptomatique: compos\u00e9s quasiment exclusivement en helvetica, en l\u2019absence de majuscules et, cela, faisant fi de l\u2019identit\u00e9 graphique de la galerie ou de l\u2019institution invitante, ils semblent impossibles \u00e0 dater, \u00e0 vingt ans pr\u00e8s. Cette maitrise r\u00e9v\u00e8le que les choix graphique et typographique repr\u00e9sentent un des espaces de la neutralit\u00e9 construite par Brouwn \u00e0 l\u2019instar d\u2019autres artistes et th\u00e9oricien(ne)s de sa g\u00e9n\u00e9ration, et celles \u00e0 suivre. Selon une des <i>positions<\/i> de Sol Lewitt \u00ab\u202fles artistes conceptuels sont plus mystiques que rationalistes\u202f\u00bb et le cas Brouwn a mati\u00e8re \u00e0 rayonner. Que ce soit par la voie d\u2019une m\u00e9diation adopt\u00e9e par l\u2019artiste lui-m\u00eame et de la relation \u00e0 l\u2019institution qu\u2019elle suppose, celle du mythe de l\u2019autonomie de l\u2019\u0153uvre, du rapport \u00e0 la documentation, au commentaire et \u00e0 l\u2019analyse d\u2019une \u0153uvre ou encore des conditions de r\u00e9ception, Brouwn \u00e9chappe \u00e0 la cat\u00e9gorie de l\u2019artiste conceptuel et incite \u00e0 mesurer les \u00e9chos contemporains de sa radicalit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auteure : C\u00e9line Chazalviel.<br \/>\n20 pages, 21 \u00d7 29,7 cm, CMJN<br \/>\n+ 1 A1 poster, CMJN (r\u00e9serv\u00e9 aux abonn\u00e9s ou sur demande)<br \/>\n6 d\u00e9cembre 2017<br \/>\nisbn 979-10-95991-04-5<br \/>\nissn 2558-2062<\/p>\n","protected":false},"featured_media":17327,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3849],"product_tag":[203,4172,4071,4173,3962,4174,4049,4175,4176,3894,4177,4178,4179,4064,4065,4180],"contributor":[1969],"season":[33],"subject":[3185,3133,4181,3909,3902,4068,3128,3882],"collection":[],"artist":[4037,4171],"limited_edition":[],"class_list":{"0":"post-17420","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-revue-faire-fr","7":"product_tag-art-fr","8":"product_tag-bulletins-fr-2","9":"product_tag-communication-fr-2","10":"product_tag-conceptual-art-fr","11":"product_tag-exhibition-fr","12":"product_tag-fluxus-fr-2","13":"product_tag-graphic-identity-fr","14":"product_tag-groupe-zero-fr-2","15":"product_tag-helvetica-fr-2","16":"product_tag-identity-fr-2","17":"product_tag-invitation-card-fr","18":"product_tag-revue-futura-fr-2","19":"product_tag-stanley-brouwn-fr-2","20":"product_tag-visual-identity-fr","21":"product_tag-whitney-museum-fr-2","22":"product_tag-zero-fr-2","23":"contributor-celine-chazalviel","24":"season-33","25":"subject-art-fr","26":"subject-communication-fr","27":"subject-conceptual-art-fr","28":"subject-contemporary-art-fr","29":"subject-identity-fr","30":"subject-invitation-card-fr","31":"subject-reproduction-fr","32":"subject-typography-fr","33":"artist-experimental-jetset","34":"artist-stanley-brouwn","36":"first","37":"instock","38":"featured","39":"shipping-taxable","40":"purchasable","41":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product\/17420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/comments?post=17420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media\/17327"}],"wp:attachment":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media?parent=17420"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_brand?post=17420"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_cat?post=17420"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_tag?post=17420"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/contributor?post=17420"},{"taxonomy":"season","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/season?post=17420"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/subject?post=17420"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/collection?post=17420"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/artist?post=17420"},{"taxonomy":"limited_edition","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/limited_edition?post=17420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}