L\u2019affiche, et particuli\u00e8rement l\u2019affiche de spectacle, est constitutrice de l\u2019identit\u00e9 fran\u00e7aise du graphisme, de sa fa\u00e7on de s\u2019organiser, de se pr\u00e9senter et de se d\u00e9clarer. Pour autant, il existe peu de mat\u00e9riau critique \u00e0 son endroit quand bien m\u00eame il serait question d\u2019un travail sur une longue dur\u00e9e (plus de quinze ans, d\u00e8s les premi\u00e8res ann\u00e9es d\u2019activit\u00e9 de M\/M (Paris)) et produit par l\u2019un des studios majeurs du graphisme dont la reconnaissance est \u00e9tablie \u00e0 l\u2019\u00e9chelle internationale. Les affiches de M\/M (Paris) pour le CDDB de Lorient sont remarquables \u00e0 plus d\u2019un point. La dur\u00e9e de ce travail donc, mais aussi la constance de ses principes (un texte noir et blanc en relation avec une photographie reproduite en quadrichromie), la force de la relation entre les graphistes et leur commanditaire (Eric Vigner). Si cela n\u2019\u00e9tait pas suffisant, il faudra avancer la dimension critique de ces affiches, vis-\u00e0-vis du th\u00e9\u00e2tre tout autant que du graphisme et souligner \u00e9galement leur singularit\u00e9, et leur caract\u00e8re novateur en rupture directe avec les habitudes de l\u2019affiche culturelle fran\u00e7aise. On pourrait encore avancer la n\u00e9cessit\u00e9 de reprendre un \u00e0 un les points d\u2019objections provoqu\u00e9s par ce travail mais l\u2019on pr\u00e9f\u00e8rera le regarder comme un journal in\u00e9dit de M\/M (Paris) sur eux-m\u00eames, leur travail et le monde. Mais ce n\u2019est pas comme les surfeurs qui revendiquent une culture \u00ab\u202fsurf\u202f\u00bb. On n\u2019essaie pas de revendiquer une culture du graphisme. <\/i>(M\/M (Paris)) Travail de commande, partie int\u00e9grante du projet du CDDB, ces affiches sont intimement li\u00e9es au parcours de M\/M (Paris) dont elles renferment de nombreux fragments\u202f: voyages et lieux fr\u00e9quent\u00e9s, \u00e9tapes dans leur trajet, traces d\u2019autres projets (catalogues de Yohji Yamamoto, collaboration avec Bj\u00f5rk qui, photographi\u00e9e dans le making of de la pochette de son album \u00ab\u202fVespertine\u202f\u00bb devient, avec la photographe Inez van Lamsweerde, la protagoniste du Savannah Bay<\/i> de Duras. Il conviendra donc de suivre le fil de ces indices et d\u2019en proposer une lecture.<\/p>\n","protected":false},"excerpt":{"rendered":"
Auteur\u202f: \u00c9tienne Hervy
\n28 pages, 21 \u00d7 29,7 cm, CMJN
\n03 juillet 2018
\nisbn 979-10-95991-10-6
\nissn 2558-2062<\/p>\n","protected":false},"featured_media":17243,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[3849],"product_tag":[4070,4071,3982,4072,4073,3893,4049,3894,4074,4075,3868,4011,3971,4076,4077,4078,3878,4064,4079],"contributor":[97],"season":[33],"subject":[3114,3133,3909,3977,3901,3902,3202,3136,3261,3885,3916,3917,3128,4080,3882],"collection":[],"artist":[3819,3814],"limited_edition":[],"class_list":{"0":"post-17407","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-revue-faire-fr","7":"product_tag-bjork-fr-2","8":"product_tag-communication-fr-2","9":"product_tag-cornel-windlin-fr-2","10":"product_tag-eric-vignier-fr-2","11":"product_tag-fashion-fr","12":"product_tag-graphic-design-fr-2","13":"product_tag-graphic-identity-fr","14":"product_tag-identity-fr-2","15":"product_tag-jeff-koons-fr-2","16":"product_tag-logo-fr-2","17":"product_tag-m-m-paris-fr-2","18":"product_tag-musique-fr-2","19":"product_tag-photography-fr","20":"product_tag-poster-fr-2","21":"product_tag-sarah-morris-fr-2","22":"product_tag-theater-fr","23":"product_tag-typography-fr","24":"product_tag-visual-identity-fr","25":"product_tag-vogue-fr-2","26":"contributor-etienne-hervy","27":"season-33","28":"subject-archive-fr","29":"subject-communication-fr","30":"subject-contemporary-art-fr","31":"subject-exhibition-fr","32":"subject-graphic-design-fr","33":"subject-identity-fr","34":"subject-lineto-fr","35":"subject-logo-fr","36":"subject-musique-fr","37":"subject-photography-fr","38":"subject-poster-fr","39":"subject-printed-matter-fr","40":"subject-reproduction-fr","41":"subject-theather-fr","42":"subject-typography-fr","43":"artist-cornel-windlin","44":"artist-m-m-paris","46":"first","47":"instock","48":"featured","49":"shipping-taxable","50":"purchasable","51":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product\/17407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/comments?post=17407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media\/17243"}],"wp:attachment":[{"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/media?parent=17407"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_brand?post=17407"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_cat?post=17407"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/product_tag?post=17407"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/contributor?post=17407"},{"taxonomy":"season","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/season?post=17407"},{"taxonomy":"subject","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/subject?post=17407"},{"taxonomy":"collection","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/collection?post=17407"},{"taxonomy":"artist","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/artist?post=17407"},{"taxonomy":"limited_edition","embeddable":true,"href":"https:\/\/e-m-p-i-r-e.eu\/fr\/wp-json\/wp\/v2\/limited_edition?post=17407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}